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Oregon Homegrown 2026: A New Twist on Cascades
The latest Oregon Homegrown collaboration kicks off this week. Fifteen breweries are making beers with Oregon yeast and an Oregon-bred and Oregon-grown hop variety in a project that highlights how special Oregon beer culture is. And this year’s hop, Cascade, features a new twist.
May 26, 2026
Recent Posts
May 22, 2026
Coda: Steve Luke Has Sold Cloudburst
May 20, 2026
Google Is About to Cripple the Internet
May 18, 2026
May 6, 2026
May 4, 2026
With Tropical Hazy IPA, pFriem Reaches For a New Audience
May 1, 2026
Vibes Versus Numbers: The Real State of Craft Beer
April 28, 2026
Great Notion’s 10th Anniversary – And How To Get Free Tickets
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With Tropical Hazy IPA, pFriem Reaches For a New Audience
Craft beer has bumped up against a volume ceiling in recent years, topping out at about 15% of the market. Hidden within that bad news is an opportunity. Are there customers breweries just aren’t attracting? pFriem’s new Tropical Hazy IPA is an attempt to find out.
May 4, 2026
The Price of Beer in the United States
Pop quiz: which state has more expensive beer, Wisconsin, Colorado, or Texas? The folks at Toast have some numbers out this week, and they’re quite interesting.
April 9, 2026
With ten varieties released in the past year, hop breeding enters its most prolific era. Three trends define the hop industry: commercial consolidation, the arrival of small players, and the overall decline in acreage. Let’s look at the new varieties and where things stand today.
April 8, 2026
While I do my civic duty and sit in the Multnomah County Courthouse waiting to be called to serve on a jury, I have another interesting case of civic life in America in 2026. It involves clandestine political events, a Latino brewery and Cinco de Mayo.
May 6, 2026
In the event, it’s a can of Hamm’s and something water-clear that smells of grain alcohol. (Which turned out to be a kamikaze.) Mark ordered one each for the three of us to sample on our little ethnographic exploration. Tab: $12. For all three.
April 27, 2026
The Kinds of Beers Americans Drink Now
Increasingly, states are hosting their own beer competitions, and the way they organize them tells us a lot about what kinds of beers people are actually drinking. And here’s a cool thing: we can discern regional preferences in them.
March 31, 2026
Last night, the Oregon Beer Awards were handed out in a joyful celebration. A few notes on some of the winners, and how the mood of the night may suggest a transition in the beer industry.
April 3, 2026
When Acquisitions are Good: Schneider Buys Weltenburger
Brewery acquisitions rarely warrant celebration. But the news that Schneider, the famous Bavarian weissbier brewery, had acquired a nearby monastery brewery with a thousand-year brewing lineage, was certainly one of them
January 28, 2026
As the beer industry hits a rough patch, one brand stands apart as a huge success story, with healthy sales and its own social media craze. How do Guinness do it?
January 12, 2026
American wheat ales are among the oldest beers brewed in the craft era, and enjoy the virtue of being a largely native style. Despite garnering very little attention these days, they still sell pretty well. There’s even some signs they’re starting to evolve.
May 13, 2026
A pFriem-Rahr Collaboration Results in a New Pilsner Malt
Over the past year, pFriem Family Brewers and Rahr Malting have been working on a pilsner malt specifically suited for a brewery making full-flavored lagers and lean IPAs. It could serve as a model for craft breweries and maltsters going forward.
February 4, 2026
The Evolution of Fresh-Squeezed IPA
A number of months ago, I chanced upon a pint of Deschutes Fresh Squeezed IPA. It had been years since I’d tasted the beer, and I didn’t find the thick, cakey ale of my memory, but a pretty awesome banger. Was I just misremembering it, or had Deschutes quietly reformulated their flagship?
December 12, 2025
Google Is About to Cripple the Internet
Yesterday Google announced a new era in the way they mediate web searches, using AI to scrape the internet to provide summaries rather than links, so people never have to visit the pesky websites from which Google stole the information. It is going to be very bad for sites like this one.
May 20, 2026
We are about to go through a massive, society-wide disruption I don’t think most people see coming. It has to do with the written word, not beer, but as a practitioner of the former, I have a few thoughts.
April 6, 2026
As the beer industry hits a rough patch, one brand stands apart as a huge success story, with healthy sales and its own social media craze. How do Guinness do it?
January 12, 2026
You know the history of hazy IPAs, right? It goes back to Vermont’s Alchemist Brewery and its iconic double IPA, Heady Topper. But did you know the role a hurricane played in the story? Or the fact that Heady is a slightly awkward avatar for the current style? Or what Alchemist founder John Kimmich thinks about hazy IPAs? Listen and learn!
May 18, 2026
Craft Beer Entrepreneurs Then and Now
A quote from a founding-era craft brewer about why he started his brewery got me thinking. Maybe less romance would be a helpful way to think about it.
March 9, 2026
The 17 Things That Changed Beer in the Past Two Decades
In the first celebratory post of my 20 years blogging, I offer a list of the 17 most transformational developments in beer in the past two decades. Which items made the list: Glitter beer? Brut IPA? The vortex bottle? I offer the definitive list.
February 17, 2026
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